5 simple steps to grow your newsletter
Growth tips that don't require too much time or effort!
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So, today I’m sharing five quick tips you can implement to help grow your newsletter. I did all of this when growing the Freelance Writing Network, so I can attest to the fact they really do work.
Be consistent
You don’t have to post at the same time every single week with this, but be consistent with your publishing. When starting a newsletter, it’s easy to expect to grow lots of interested subscribers straight away. I mean, there must be lots of people interested in your topic, right? So why wouldn’t they want to read your work?
Consistency is so incredibly important, and shows you’re a trustworthy creator over time. It can take time for new people to trust you enough to subscribe, and longer too for your current subscribers to actually read what you’re writing. I recently did some analysis on my subscribers and found that a number of them didn’t start as active readers but became them over time as they received emails consistently.
I didn’t do anything fancy to engage with them. I ran my normal newsletters each week and allowed them to see that I was publishing consistently. If they can see the consistency, it’s easier for them to engage with the content because they know what to expect each week.
To begin with, I would probably aim to publish around once a week. It could be more than that, but keep it to something you know you can manage while you’re working at growing the audience.
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